Elliott Garlock, a colleague at P&G, tweeted a link to this talk by Matt Mason yesterday. The talk is fascinating and The Pirate’s Dilemma looks like an awesome book.  I embedded the Google Video of the talk below.  You can also see the talk in its original context here.

Matt offers a refreshing perspective on piracy and the role of pirates by asking one simple question.  Do the pirates add value?  Put more explicitly, what is it that consumers are getting from the pirates that mainstream companies aren’t providing?  The businesses that can look beyond their default reactionary “us vs. them” mental model and stay focused on consumer needs will be able to adapt and thrive.

See the whole video above for more tips from Matt on dealing with pirates.

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